NikeLabs, a research and development institute owned by American apparel and footwear maker Nike has collaborated with Kim Jones, a British fashion designer, and developed a collection that focuses less on sport and more on the lifestyle sportswear for travel wear.
Crafted from Nike’s innovative lightweight, breathable Tech Fleece fabric, the range features seasonal staples including a bomber jacket, hoodie and sweatpants for both men and women. The Tech Fleece has also undergone a garment dyeing process for the first time, to create punchy colour options including blue lagoon and hyper pink.
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“Nike Tech Fleece is something that’s a really progressive fabric in terms of development… It looks quite simple, but someone who is into technical details and a bit of a geek, like I am, about products and design, would really appreciate how that’s made, because it’s actually really a hard thing to do,” averred Kim Jones.
The collection is a packable assortment of Nike Tech Fleece pieces typified with one-piece construction, and reversible bomber jackets loaded with utility, creating a case study in traveling right. The travel-related features of the collection include zippered pockets, reversible pieces, packability and warmth. To complete the capsule, the pair introduce Nike Zoom Air technology to a reimagined version of the 1995 Nike Air Zoom LWP, in three unique colourways.
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This is the second release from Nike Lab’s collaboration with Kim Jones, who currently serves as the Men’s Artistic Director for Louis Vuitton. In another NikeLab collaboration, Kim Jones designed performance product for athletes on the go. This Tech Fleece launch focuses on the travel component of an athleisure lifestyle.
