Eight of Netflix’s popular shows, including ‘Bridgerton,’ ‘Stranger Things,’ and ‘Lupin,’ have been the inspiration for a clothing partnership between the streaming service and Lacoste.
For the designs, Lacoste combined aspects from the Netflix series with its recognisable crocodile emblem on a range of polos, hats, sweatshirts, and tracksuits.
The eight shows included in the collection—’Stranger Things,’ ‘Bridgerton,’ ‘Lupin,’ ‘Money Heist,’ ‘The Witcher,’ ‘Sex Education,’ ‘Shadow & Bone,’ and ‘Elite’—are notable for their appeal to a wide range of viewers, including those who enjoy young adult (YA) shows as well as romance and adventure.
The dreaded creature from Season 1 of ‘Stranger Things,’ the Demogorgon, is depicted on a hoodie for the show. Pieces that are influenced by ‘Bridgerton’ feature an alligator that is either covered in a toile-like fabric or is sporting an extravagant wig as a homage to Queen Charlotte.
The goods, which range in price from US $ 30 to US $ 210, are available at a few Lacoste locations as well as online at Lacoste.com and Netflix.shop. The promotion will last roughly six weeks, or as long as supplies last.
“We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment,” Josh Simon, VP, Consumer Products, Netflix, said in a blog post.
Catherine Spindler, Lacoste’s deputy CEO, in the post called the collection a “powerful encounter, of our respective codes, influences and know-how.”
It’s Netflix’s first multi-title fashion partnership and the most recent illustration of how the streaming service is promoting consumer goods and events related to its shows to diversify its earnings and broaden audience awareness.
The streamer and retailer earlier announced a deal to sell each other’s goods on Walmart’s website and in 2,400 physical shops. Moreover, Netflix has set up pop-up shops and a number of ‘Bridgerton’-themed events where merchandise and clothing based on the Regency-era programme were sold for up to US $ 108 an entry fee.
For its part, Lacoste has made an effort to attract younger customers by teaming up with artists like Tyler, the Creator and Bruno Mars.
After drastically discounting its goods and overextending its brand, the 90-year-old French apparel company, which Swiss holding company MF Brands Group acquired in 2012, almost went out of business.
However, it recovered by cutting back on licencing, opening upscale boutiques, and focusing on women. Thierry Guibert, CEO of MF Brands, told the Wall Street Journal that the company’s brand had record sales of US $ 2.69 billion in 2022.
The collection will be available starting 12th April 2023.
