MySize, an omnichannel e-commerce platform and provider of AI-driven measurement solutions to increase sales and reduce costs for its business customers, announced that its Spain-based fashion tech company Naiz Fit, is test piloting Smart Catalogue with several of its current customers.
In addition to MySize’s existing customer base, Naiz Fit’s sizing solution is currently being tested by major retail brands Desigual, EI Ganso and Silbon, all from Spain.
Smart Catalogue is a revolutionary new SaaS-based solution that helps fashion designers develop patterns that optimise fit. The goal is to reduce unsold products, increase profits for fashion brands and retailers and reduce negative environmental impact.
This data-driven approach gives designers the tools they need to turn their ideas into patterns that fit well with their target audience and the environment. This will surely solve the concern of 30 per cent of returned garments becoming ‘dead stock’.
Smart Catalogue provides fashion designers with demographic and location-specific data about their customers’ body morphology and fit preferences, directly addressing these challenges. It is a user-friendly software platform that facilitates thoughtful selection.
Desigual’s Innovation Leader, Eva Sirera commented, “With the pilot of Smart Catalogue, our designers will benefit from the wealth of data available on the user-friendly platform. Fashion collections are coming to life through designs and specific patterns that are specifically tailored to the demographics and regions in which we sell. We expect to see better inventory performance and more satisfied customers as a result.”
“We developed smart catalogue based on a clear need in the market for a data-driven solution that addresses apparel fit issues at its very source, during the design phase. We’re empowering and supporting the creatives in the fashion industry by informing their intuition with data. We believe better fit leads to happier retailer shoppers, resulting in improved sales for our fashion brand customers,” stated Naiz Fit CEO & Co-Founder, Borja Cembrero Saralegui.
MySize CEO Ronen Luzon commented, “Smart Catalogue is a key asset that Naiz Fit brought to MySize. The SaaS subscription-based business model and the value that the solution delivers to retailers is a perfect fit for MySize’s proprietary fashion tech pipeline.”
