Myntra’s latest Big Fashion Festival (BFF) recorded a significant 36 per cent increase in customer visits, reaching 627 million, up from 460 million in the previous year. The e-commerce platform welcomed over 1.5 million new customers, with 80 per cent coming from Tier-2 and Tier-3 cities.
Myntra expanded its brand offerings, featuring over 9,700 brands this year, a 61 per cent jump from the 6,000 brands showcased in the last edition. Categories such as women’s ethnic wear, men’s occasion and casual wear and sports footwear saw strong demand. Additionally, beauty, personal care and home furnishings segments experienced 1.5x growth compared to last year.
Myntra’s Gen-Z-focused fashion platform, FWD, saw a 2.5x increase in customer acquisition, with men’s Gen-Z fashion registering a 3.4x surge in demand. Payment behavior also reflected the festival’s popularity, with credit card transactions increasing 9x and the Myntra-Kotak co-branded credit card seeing an 8x rise on the first day of the event.
On the logistics side, 75 per cent of orders were delivered by Myntra’s own last-mile fleet and Kirana partners, covering over 98 per cent of serviceable pin codes across India.
