Last week, Myntra became the first quick commerce platform to shift away from groceries and household deliveries. Through its M-Now service, Myntra now offers 30-minute delivery for clothes and accessories in select cities.
Q-commerce has revolutionized India’s retail landscape, changing consumer shopping habits. While some analysts remain cautious about the rapid expansion into new categories, they still see potential for growth in the long term.
Currently, the grocery and fast-moving consumer goods (FMCG) sectors are thriving, followed by cosmetics, personal care, and smaller verticals. However, clothing, being a planned purchase, may not be as suitable for quick commerce. Karan Taurani, Senior Vice President at Elara Capital, pointed out that Myntra is likely experimenting with the market, as products like socks and basic items, typically impulse buys, have not seen success in this space.
Others believe that the clothing sector could succeed in the quick commerce model if businesses can deliver on promises of fast delivery, high-quality products, discounts, and easy returns. Neeti Sharma, CEO of TeamLease Digital, emphasized the importance of having a simple and hassle-free return policy, as failing to do so could result in lost customers.
While it’s still early to assess the impact of quick commerce in non-metropolitan regions, experts believe these areas, which often lack branded products, could respond more positively to such services.
