Increasing its international brand portfolio, Myntra, the fashion major, announces the launch of the legacy global sportswear brand, ‘New Balance’, on its platform.
New Balance will host a range of products on Myntra, catering to men and women across footwear, apparel, bags and sports accessories. The brand will offer 50+ SKUs, which will be increased to 100+ in the upcoming months.
Sharon Pais, Chief Business Officer, Myntra said, “New Balance’s partnership with Myntra gives a significant jump to the evolving domestic sports and fitness segment as it opens up one of the largest markets to the iconic brand, considering Myntra’s thriving customer base and deep reach, while also offering a leading brand in global sports and fitness, to our customer base.”
In a separate development, Myntra has also been adding 1,000 fresh styles across popular categories in Indianwear, like kurta sets and ethnic dresses, every week to its collection, thereby ensuring its women shoppers always have something new to look forward to regularly.
As a category, Indianwear has been witnessing high demand coming in from metros followed by Tier-III cities, with Myntra seamlessly solving for accessibility, variety, ease of discovery and reach.
