Mothercare India, a leading retailer of baby clothing and essentials, has partnered with Ed-a-Mamma to create a line of nursing and pregnancy clothes. A variety of dresses, shirts, tops, and lounge sets are available in the collection, all of which are composed of eco-friendly materials like poplin, lyocell, linen, and cotton dobby.
Commenting on the association, Alia Bhatt, founder of Ed-a-Mamma said, “We launched the Ed-a-Mamma Maternity and Nursing collection because I felt that my personal wardrobe lacked any ‘bump friendly clothes’. And ever since then, we have received so much love that we are now launching an all-new collection, for our mamma beans exclusively designed for Mothercare.”
“Featuring breathable casuals and stylish loungewear, the clothing line includes lightweight, soft, and comfortable fabrics. These are clothes to live in – through your pregnancy and beyond, and I am so excited about bringing this to Mothercare customers,” she added.
The maternity and nursing wear collection will be available for purchase on Ed-a-Mamma, Mothercare online stores and select retail outlets across India. With Mothercare as a key partner, Ed-a-Mamma aims to quickly grow its offline presence throughout India.
