Miniso, the Chinese discount variety retailer, has inaugurated its largest physical store in the UK. Located at 100 Oxford Street in London and spanning over 3000 square feet, the brand’s new flagship offers an extensive array of products, including Sanrio Blind Boxes, soft toys, homeware, accessories, and Miniso’s exclusive beauty and fragrance line, featuring perfumes and makeup items.
This milestone marks their 23rd store in the UK and the third independent storefront on the high street. The Oxford Street flagship store distinguishes itself with a distinctive all-pink window display and incorporates diverse elements inspired by British cities.
“Our Oxford Street store marks a significant milestone in our journey, a testament to our unwavering belief that ‘Life is for Fun.’ We’re thrilled to extend this philosophy to the lively Oxford Street community. Our store isn’t just any retail space; it’s a vibrant hub of joy and creativity,” said Saad Usman, COO at Miniso UK.
“Here, we take immense pride in presenting a diverse array of top-quality products, featuring exclusive collections from cherished brands such as Sanrio and Disney.”
“At our Oxford Street store, every shopper can discover a perfect match, reflecting their unique style and taste. It’s a celebration of endless choices and delightful surprises.”
In addition to its UK expansion, Miniso is actively pursuing global growth, recently opening three more stores in Hong Kong. MINISO has over 5,800 stores in over 100 countries.
