Meesho forays into the branded products segment with Meesho Mall, it seems like a good move to cater to the diverse needs of Indian consumers and empower small businesses and regional brands.
The primary objective of this initiative is to make online commerce accessible to a wider audience while supporting the ongoing digitisation efforts of small businesses and local brands in India.
The company believes that while not all customers actively seek out branded products, there is a notable demand for branded items. Interestingly, even established brands have shown a keen interest in partnering with Meesho due to its robust capabilities, extensive reach in tier-2+ markets, and vast customer base.
As of now, Meesho Mall boasts partnerships with over 400 national and regional brands.
Some of the notable names in this growing list include Decathlon, Bewakoof, Himalaya, Mamaearth, and Wow Skin among others. The mall has already attracted over 25 lakh unique transacting users on a monthly basis.
Dhiresh Bansal, the Chief Financial Officer at Meesho, expressed his thoughts on this strategic expansion, saying, “The move into branded products aligns with our objective of providing a diverse and affordable selection to our consumers while also acting as an enabler for emerging and regional brands seeking a broader audience nationwide”.
Meesho Mall has displayed impressive growth, with a 30 percent month-on-month increase in its operations since its inception. It has successfully processed over 1 crore orders in the past six months alone.
