Meesho, India’s fastest growing e-commerce company, has strengthened its regional foothold with the addition of eight new vernacular languages and partnered with celebrities to boost sales during its Mega Blockbuster Sale.
Meesho has added eight new vernacular languages on the app, i.e, Bengali, Telugu, Marathi, Tamil, Gujarati, Kannada, Malayalam and Odia. It expects strong sales from these regions during its sale event.
The company has also partnered with nine celebrities across the country, namely Ranveer Singh, Deepika Padukone, Rohit Sharma, Rashmika Mandanna, Kapil Sharma, Trisha Krishnan, Karthi Sivakumar, Ram Charan and Sourav Ganguly, to spread awareness about the upcoming sales event.
Utkrishta Kumar, chief experience officer business at Meesho, said that they are working with lakhs of sellers across the country for their upcoming sales event, many of whom will be selling online for the first time this festive season.
He further added that the focus is on building a platform that enables high growth and margins for MSMEs, giving them the confidence to digitise their business and succeed on Meesho.
