Champion Europe has announced the appointment of Maurizio Donadi as its new Creative Director, effective 1st December 2024. Donadi will oversee the brand’s creative direction, including product lines, seasonal collections, brand campaigns, and collaboration strategy.
Donadi brings extensive experience to the role, having held leadership positions at renowned brands such as Diesel, Giorgio Armani, Levi’s, and Ralph Lauren. In 2012, he founded Transnomadica, an atelier inspired by his curated archive of vintage apparel and objects, showcasing his unique ability to blend heritage with forward-thinking design.
Lorenzo Moretti, CEO of Champion Europe, expressed enthusiasm about Donadi’s appointment, stating, “It gives us great pleasure to have Maurizio join the Champion family. Our brand will be enhanced across product lines and important consumer touchpoints thanks to his visionary approach and expertise. In reframing Champion’s place in the sports and lifestyle industry, this is a crucial step.”
Donadi aims to uphold Champion’s legacy of quality, performance, and style while introducing a fresh perspective to engage its global community. His appointment coincides with Authentic Brands Group’s recent acquisition of Champion, further solidifying the brand’s future in innovation and authenticity.
