Britain-based brand, Marks & Spencer extends its ‘Shwopping’ campaign in partnership with Oxfam and eBay advertising its ‘Shwop’ box concept in more than 200 of its UK stores
The goal of this extension is to receive pre-loved school uniforms in donation which will be sold in an Oxfam store and through eBay after passing the ‘hand-me-down quality test.’
Moreover, the uniforms that cannot be re-sold in the marketplace will be recycled and reused avoiding landfill dumps. The initiative is taken to make the affordability of the products even more feasible to reach more families.
Alexandra Dimitriu, Kidswear director at Marks & Spencer, said, “We know our customers frequently hand down our school uniform to friends and family and this season, we’re encouraging them to drop school uniform which they no longer need into one of our new Shwopping boxes where it will be resold in Oxfam shops and through our exciting pilot shop with eBay.
She added, “It’s one of the many ways we’re trying to make our best-in-class school uniform accessible to all families, however and whenever they choose to shop.”
