After two years of operation, Mango, the prominent Spanish fashion company has opted to discontinue its multi-brand e-commerce marketplace.
With the inclusion of Intimissimi’s goods in 2021, Mango made its first foray into the world of multi-brand e-commerce. A year later, the company followed suit by introducing Rituals. At the time, numerous fashion companies (from Scalpers to the Tendam Group, and even El Ganso) were experimenting with the marketplace model in order to ‘expand the commercial and service offerings to their customers.’
”The company has decided not to continue offering these complementary brands to its offering with the aim of further enhancing its proprietary sales channel and technological capabilities to provide better customer experiences,” explained Mango.
The marketplace was initially introduced in six markets: Spain, the Netherlands, Germany, the United Kingdom, Portugal, and France.
Mango places a high value on its internet channel, which accounted for 36 per cent of its business in the previous fiscal year. According to the corporation, its e-commerce activities increased by 10 per cent in the first half of 2023 compared to the same time the previous year, with the mobile application seeing the most significant growth in income.
