Kidswear and nursery brand Mamas & Papas has announced the appointment of Sarah Ashby to the role of chief financial officer.
Prior to joining the company, Ashby worked as a senior director of finance for projects and M&A at Asda. She had previously been in charge of the finances for the large supermarket chain’s George clothes brand in addition to its apparel and general retail departments.
Having founded and presided over the Oxford Women in Business club, Ashby had also held comparable senior and director finance posts at Pladis Global, The Kraft Heinz Company, and Procter & Gamble.
Her appointment comes after Mamas & Papas announced an accelerated expansion strategy. The company made this announcement after revealing a notable 17 per cent increase in revenue for the 13-week period ending on 31st December.
The retailer’s profits had increased by an additional 50 per cent. This growth was observed in all of the business’s channels, which included its owned stores, concessions, and internet platform.
