California’s luxury women’s fashion brand, Lulus, has announced the appointment of Laura Deady as its new Chief Merchandising Officer, effective 15th January.
Deady, previously the Senior Managing Director of Buying and Merchandising for various categories at Urban Outfitters, brings a wealth of experience to her new role.
Crystal Landsem, Lulus’ CEO, expressed confidence about Deady’s appointment, stating “The appointment marks a pivotal moment in Lulus’ journey, reinforcing our commitment to innovation and consumer-centric strategies.”
Deady, in turn, added “Lulus has stood at the intersection of innovation and consumer demand for more than 25+ years and I’m excited to join the Company in this exciting new capacity as chief merchandising officer.”
Deady’s experience includes leadership roles at Urban Outfitters, Michael Kors, Free People, and Macy’s, specialising in strategy development, and strategic leadership. Her goal at Lulus is to drive forward-thinking strategies, curate compelling collections, and enhance the brand’s global customer connection.
Furthermore, David McCreight, the current Executive Chairman, will transition to the role of Director at Large on 6th March, with John Black will take over as Chairman of the board. The executive reorganisation reflects Lulus’ commitment to strategic growth and positioning in the fashion industry.
