Incepted in 2013, MiniKlub, from the house of First Steps Babywear, has emerged as a fast-growing omnichannel brand with a presence in over 450 plus multi-brand outlets, leading e-retailers and exclusive brand stores – both physical and online. The babywear brand is present in 26 cities with 58 exclusive brand stores.
Anjana oversees the design department at First Steps Babywear. She has also worked closely with upmarket Indian players like Shoppers Stop and Lifestyle and is thus equipped with an excellent understanding of the pulse of Indian market as well.
Travel and Exploration
Travelling opens up a world of inspiration and ideas. I love exploring both new cultures and local crafts, as they often inspire designs and collections.
Bucket List
A big dream is to see MiniKlub becoming an internationally recognised brand, expanding our footprint globally. Personally, I’d love to go on a wellness retreat in Japan and experience a hot-air balloon ride over the Turkish landscapes.
Define Success
Success is making a difference – both in business and in people’s lives. For me, it’s about creating products that add value, building an inclusive and inspiring workplace and growing every day.
Favourite Food
I’m a fan of Indian street food! Chaat, in particular, is my go-to comfort food.
Role Models
Indra Nooyi is someone I admire immensely. Her journey as a leader and innovator, while balancing family and personal integrity, is truly inspiring.
One Superpower You Wish You Had
I wish I could teleport! It would allow me to be in multiple places at once and help balance work, family and leisure seamlessly.
Thoughts on AI
AI is a powerful tool that’s transforming industries. In the kidswear sector, it can bring significant advancements in personalised shopping, predictive trends and even in sustainable production practices. However, it’s essential to balance technology with human touch that is so crucial in our line of work.
Advice to Young Professionals
Stay curious and be patient. Building something meaningful takes time and every challenge is a stepping stone.
Thoughts on Work-Life Balance
Work-life balance isn’t a destination; it’s a daily commitment. For me, it’s about setting boundaries and prioritising quality time with family. It’s crucial to remember that personal well-being is just as important as professional success.
Life Mantra
Embrace the journey and lead with purpose. Every step, no matter how small, shapes who we become.
Daily Routine
My day typically starts early with a moment of quiet reflection and planning. I like to stay active, so I squeeze in a workout before heading to office. My workdays are quite dynamic, filled with meetings, brainstorming sessions and strategic planning to drive MiniKlub’s vision. I end my day with family time, which is always a priority, followed by some light reading or catching up on industry trends.
3 Must-Watch Movies
- The Pursuit of Happyness (a powerful reminder of resilience)
- Little Women (beautifully captures the strength of family and sisterhood)
- The Intern (it’s refreshing and highlights the beauty of learning across generations)
3 Must-Read Books
- Lean In by Sheryl Sandberg (essential for women in business)
- The Power of Now by Eckhart Tolle (for staying present and focused)
- Becoming by Michelle Obama (a story of determination and grace)
Passion and Hobbies
I’m passionate about creativity and innovation, especially related to kidswear. Outside of work, I enjoy gardening, cooking and finding new ways to create a balance between family life and my professional ambitions. These activities help me stay grounded and energised.
Favourite Car
I have a soft spot for the Range Rover – it’s elegant and versatile, much like how I envision the journey of MiniKlub.
