Liberty Shoes has appointed Priyanka Vishnoi as Head of Marketing, tasking her with leading the company’s brand strategy, retail marketing and digital growth initiatives. She will be based in Gurugram.
Vishnoi announced the development through a post on LinkedIn, confirming her move into the senior marketing role at the footwear major.
She brings more than two decades of experience spanning brand, retail and integrated marketing. Prior to joining Liberty Shoes, Vishnoi served as senior brand lead at VLCC, where she was involved in shaping pan-India marketing strategies across clinics, partnerships and large-scale campaign execution.
Before that, she spent nearly six years at ethnic wear brand BIBA, overseeing brand marketing across traditional, digital and social media platforms. Her earlier experience also includes retail marketing at Cheil India and marketing roles at BOP Group.
Vishnoi began her career with positions at Impact Marketing Services, Welspun Retail and Koutons Retail, where she worked on brand development, retail expansion and customer engagement initiatives.
