Levi’s has introduced a new campaign titled ‘For Now, For A Lifetime,’ featuring Indian actress, Deepika Padukone. The Bollywood actress is showcased in an ensemble comprising a dark denim shirt paired with lighter high-loose jeans, providing a contemporary twist to denim fashion.
Levi’s showcased its latest offerings of an expanded range of relaxed and baggy fits for both men and women, including over-dyed and coloured jeans, cargo pants, and chic chinos. Additionally, the collection boasts varsity jackets, sweatshirts, elegant blouses for women, and striking statement shirts for men.
While Levi’s iconic blue jeans remain at the heart of its collection, the brand introduces a versatile all-season trucker jacket and an array of graphic tees as part of its new lineup. The latest collection is available for purchase in stores and online.
Amisha Jain, senior vice president and managing director, South Asia-Middle East, Africa and non-EU markets (SAMEA), Levi Strauss & Co. said, “The ‘For Now, For A Lifetime’ campaign is an embodiment of what it truly means to Live in Levi’s and how our product is so deeply woven into our consumers’ lives.”
She continued, “This campaign, featuring Deepika Padukone, is a celebration of moments when you can truly be your most authentic self. Enabling this for our consumers is what we strive to do, from how we create our product to how we bring it alive for our consumers.”
