Sport and fashion brand Lacoste has appointed Christoph Weller as the chief executive for the Central and Northern Europe region.
Weller succeeds Marcus Meyer and joins the Lacoste EMEA management team. He will be in charge of Germany, Austria, Switzerland, Denmark, Sweden, Norway, and Finland.
He comes to Lacoste from Geox Germany, where he served in a number of capacities since 2015, including two years as managing director for the DACH area.
Prior to that, Weller spent several years at Adidas AG, concentrating in footwear, as a strategic account manager for the Nike subsidiary Converse.
