London-based menswear brand Labrum collaborated with Irish beer brand Guinness to work on a limited edition capsule collection which will be available to shop from 7th August on the brand’s website.
The collection is inspired by the Western African roots of the brand’s founder Foday Dumbuya featuring Labrum’s famous safari shirt, T-shirts, cap, bucket hat and socks.
Moreover, the collection offers a special one-of-a-kind co-created print capturing happy, domesticated moments of families and friends gathering over a glass of Guinness.
Foday Dumbuya said, “This collaboration goes beyond clothing; it’s a union of passion, heritage and community. It pays homage to Sierra Leonean social traditions such as the beloved pastime of coming together over a drink of Guinness and a game of draughts or checkers.”
He further continued, “Guinness has always been a part of such traditions, which provide a special way to connect, foster new relationships and create lasting memories in Sierra Leone. By infusing this essence into our partnership with Guinness, we celebrate unity, camaraderie and the power of shared experiences.”
