Khadi and Village Industries Commission (KVIC) has announced the launch of its e-commerce marketplace.
The inauguration comes after successfully running the beta mode of the platform for 4 months with around 700-800 products. With the beta version, it has served around 22,000 customers so far.
Currently the platform will have products across 58 categories selling apparels, footwear, groceries and more.
The digital marketplace is expected to cross Rs. 2 crore in turnover by end of the current financial year 2020-21 with Khadi masks, Khadi fabric and honey being the top-selling product products.
Vinai Kumar Saxena, Chairman, KVIC, mentions “There is a huge demand for Khadi products amidst PM Modi’s appeal for local products. Out of 2,672 Khadi stores across India, around 200 have already started with e-marketing. Now we are encouraging them to do this.”
The launch comes after the recent crackdown on selling of fake Khadi products on e-commerce marketplaces such as Amazon, Flipkart, Snapdeal and others as claimed by the commission.
Since then it has forced such marketplaces to remove around 160 web links selling products in the brand name of Khadi, while also issuing legal notices to more than 1,000 firms using Khadi India brand name to sell duplicate products.
KVIC in August came with its own marketplace in August to fulfill the growing demand of the Khadi products amidst pandemic.
