Kitex Garment Ltd., the Kerala (India)-based infant wear and textile manufacturer is geared up to launch its brand ‘Little Star’ in the US market, with an aim to sell cotton infant wear and simultaneously expand its reach in the US by forward integration.
Sabu M Jacob, Chairman and Managing Director of Kitex states that the objective is to become the No. 1 infant apparel manufacturer in the world by expanding their market both online and offline presence, and enhancing their technological capabilities as well. As an indication of the renewed consumer sentiment in the US, there has been an 8 per cent increase in the specialty infant apparel segment in the past year.
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Kitex has been a major supplier to global brands such as Carters, Gerber, Mothercare, Jockey & Toys R Us and to further increase its footprint, the manufacturer is making efforts to launch the brand Little Star by October this year. The company has also entered into a license agreement with Lamaze International, USA, for manufacturing and suppling of infant garments in the US and Canada markets.
Established in 1992, the company exports its products to the US and European markets, with per day textile capacity of 50 tonnes and 2.70 units of infant wear.
