Kidbea, the bamboo-focused kidswear company, has announced plans to open 100 retail stores over the next 12 to 24 months, marking a decisive shift from its digital-first approach to a full omnichannel strategy. The move follows the launch of its first offline outlet at Indore’s C21 Mall, according to the company’s press statement issued on Thursday.
The brand intends to invest between Rs. 50 crore (US $ 5.53 million) and Rs. 60 crore (US $ 6.64 million) in the upcoming rollout, deploying a combination of company-owned and franchise formats. It will also expand its presence through over 200 multi-brand retail partnerships across Tier-1 to Tier-3 cities. The expansion is projected to create between 500 and 700 jobs while strengthening Kidbea’s manufacturing ecosystem across Tamil Nadu, Uttar Pradesh, Punjab, Rajasthan, Haryana and West Bengal.
The company reported revenue of Rs. 42 crore (US $ 4.64 million) in FY25 and currently operates at a monthly run rate of approximately Rs. 8 crore (US $ 885,000). As part of its long-term growth roadmap, Kidbea is targeting annual revenue of Rs. 500 crore (US $ 55.32 million), positioning itself for a potential public listing by 2030.
Founded in 2021, Kidbea specialises in organic, antibacterial and spill-proof apparel for infants and toddlers. It works with more than 25 partner manufacturing units in addition to its small in-house facility. The brand counts Venture Catalysts, Agility Ventures and BestVantage Investments among its backers.
