John Lewis & Partners, the UK-based fashion retailer, will be unveiling 100 new third-party fashion brands in the next year.
The fashion retailer, reportedly, will allow labels to supply their products directly on its website (johnlewis.com) for the first time.
The move will offer more choice to all the John Lewis lovers and loyalists.
Corroborating on the same, Pippa Wicks, Partner and Executive Director, John Lewis, averred that the retailer had over the years offered customers options to buy larger branded home products directly from suppliers through its website and this expansion into fashion segment will offer customers greater choice.
Besides launching plus size lingerie label Oola, John Lewis will launch womenswear brands like Little Mistress, Nudea, Dorina and Hot Squash, amongst others.
And it’s not just womenswear brands! The retailer will also unveil menswear brands like Farah, Raging Bull, Spoke London, Ben Sherman and many more.
There will be kidswear labels too like Dinoski, Trotters, The Little Tailor and more.
Going forward, the retailer plans to bring onboard and expand several of its fashion brands – with the sole intent of giving customers even more of what they want and love.
Founded in 1864, John Lewis has more than 40 stores in Great Britain.
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