JD Sports Fashion has reported a steady third quarter but cautioned that full-year profits are now expected to come in at the lower end of analyst forecasts amid weakening consumer sentiment across several key markets.
For the 13 weeks to 1st November, the retailer posted a 1.7% decline in like-for-like sales, though total sales rose 8.1% at constant currency. Apparel continued to deliver strong results during the period, while footwear remained subdued, particularly in ranges nearing the end of their product cycle.
In the UK, conditions remained difficult, with like-for-like sales falling 3.3%. JD noted, however, that performance from its newer flagship locations — including its Trafford Centre store — helped offset softer footfall.
North America showed improvement, recording a 1.7% like-for-like decline but achieving 3% organic growth. Excluding the Finish Line chain, the region was broadly flat. Europe remained resilient, with like-for-like sales down 1.1% and organic growth of 4%, supported by stronger apparel ranges and solid online performance.
The group said it continued to invest selectively in online pricing and confirmed inventory levels were under control ahead of the peak trading period. It also highlighted progress on major technology upgrades, including new e-commerce platforms across Europe and increased automation at its Dutch distribution centre.
Looking ahead, JD warned that softer macroeconomic signals — particularly pressure on younger consumers — were weighing on expectations for the remainder of the year. As a result, it now anticipates full-year profit before tax to be at the lower end of the current analyst range.
Régis Schultz, JD Sports Fashion CEO, said the retailer was “navigating a year of volatility in external factors with disciplined execution”, adding that this was reflected in the group’s “solid Q3”. He noted that the company would take “a pragmatic approach” to its FY26 profit outlook given recent consumer and economic indicators.
Despite the near-term uncertainty, he said the company “remains confident in the overall positive trajectory” for both the wider industry and the JD Group, pointing to its ongoing commitment to enhanced shareholder returns.
