JCPenney, one of the USA’s largest apparel and home furnishings retailers, has decided to target the millennials with new and reinvigorated brands such as Argyleculture® by Russell Simmons, i jeans by Buffalo, Decree®, MSX by Michael Strahan, Ecko Unltd.® and JF J. Ferrar®.
“Men aged 25 to 35, are driving big growth at the brand and represent a very important customer segment. This demographic has a lot of spending power and is very opinionated about the style and fit of his clothes. As we continue to elevate the perception of JCPenney with this target customer, it’s critical that we bring him trend-right brands at an incredible value to stay at the top of his consideration set,” said John Tighe, Chief Merchant at JCPenney.
The Men’s Store at JCPenney offers the millennial men a broad assortment of brands from tasteful, yet stylish, casual professional attire including Argyleculture by Russell Simmon. Argyleculture creates sophisticated menswear by fusing together an urban heritage and modern American sportswear. JF J. Ferrar features bold colours, contemporary patterns and dapper accessories such as bow ties, suspenders and pocket squares. A more relaxed and trend-driven look for the weekend can be achieved with brands like MSX by Michael Strahan, Ecko, i jeans by Buffalo and Decree.
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MSX by Michael Strahan is an exclusive active lifestyle collection with a line of dresses and casual shoes that can be worn in virtually any casual setting. Ecko embraces a lifestyle filled with pop culture, music, video games and action sports. Available in over 500 JCPenney stores across the country, i jeans by Buffalo provides fashion-conscious young men with distressed denim with various washes and pocket detailing. The brand Decree will be launched in select stores and at brand’s online portal in mid-October, the casual collection is rooted in denim and relaxed shirts that feature innovative finishes, washes and details.
