American fashion retailer JCPenney and Michael Strahan are joining forces once again to create an exclusive new line of active lifestyle apparel for men. This would be the second clothing line for Strahan at JCPenney.
“Michael Strahan is a great brand partner and his first collection was so successful that it was an easy decision to create a second, more casual line together,” averred John Tighe, Chief Merchant, JCPenney, adding, “The highly experienced design and sourcing teams at JCPenney worked closely with Michael to develop an innovative active lifestyle collection that provides men stylish, quality looks for an affordable price. Exclusive collaborations, like the one with Michael Strahan, instil newness into our stores, giving customers a dynamic shopping experience that can’t be found anywhere else.”
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The new assortment lays emphasis on detailing which is not typically found in men’s apparel lines including no-chafe seams, auto-lock zippers, UV protection and reflective strips. The line comprises tees, polos, jogger pants and chinos, featuring quick-dri, stretch technology designed to meet the high demands of the day in comfort, the company said in a release.
On collaborating with JCPenney, Michael Strahan said, “I had a lot of fun creating my first line with JCPenney, Collection by Michael Strahan, but I realized that in addition to great tailored pieces, men also need comfortable, stylish clothes that can be worn anytime. MSX by Michael Strahan is inspired by my active lifestyle and provides men trendy, yet functional pieces that can be worn everywhere – all for a great value. I’m really excited to be part of what’s happening in the overall athleisure movement.”
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The all-new stylish assortment will be available for purchase at around 500 JCPenney stores and at jcp.com from May 21.
