Pushing the progress of their women’s apparel business, JCPenney launches the all-new brand Artesia, a boho inspired brand for women. Keeping the perfect timeline as the Fall 2018 season, the brand offers a chic collection in relaxed styles that encapsulate easy silhouettes, flowy fabrics and peasant-style tops and dresses- all adding a modern twist to the conventionally vintage bohemian trend.
The collection was made exclusively available September 7 onwards across JCPenney’s approximately 400 outlets and e-commerce website jcpenney.cpenneom.
“We strategically chose to bring Artesia into our women’s assortment to fill a void on our floor. The carefree and eclectic aesthetic of the boho trend appeals to many women and the fit is flattering on countless different shapes and sizes,” said Jodie Johnson, senior VP and Head of Merchandising for JCPenney. “With the introduction of Artesia, our customers can embrace the bohemian trend without spending a fortune, reinforcing our commitment to bring her elevated, on-trend looks at an incredible value.”
The first collection of the brand champions the breezy, free-spirited look, with an assortment of offerings such as peasant blouses, crochet cardigans and dusters and tiered flounce tops complimented by eye-catching details like lace, flutter sleeves, tassels, and fringe. The brand’s earthy tones and rich paisley prints will be the main attraction points along with their cost effectiveness as they are prized for less than US $ 30. Customers will be encouraged to pair these garments with JCPenney’s a.n.a® denim shop as Artesia would be strategically placed alongside the denim section in the women’s section of their stores.
