Well-known Jaipur-based retailer of women’s apparel, Jaipur Kurti is on its toes to grow its reach in the market. The company recently appointed Indian actress Madhuri Dixit, as a brand ambassador and also opened a store in Bengaluru
Jaipur Kurti, a part of Nandani Creation Ltd., an NSE-listed company, offers a wide range of womenswear. As of now, the company has 9 stores in Jaipur, Gurugram, and Sri Ganganagar while in the near future, it is poised to unveil its offerings in Jammu, Kota, and Hubli.
Since its inception in 2004, Nandani Creation Limited, operating under the brand Jaipurkurti.com, has embarked on an impressive journey, adeptly staying attuned to customer preferences and adapting its business strategies to emerge as a prominent direct-to-consumer Indian wear label by 2022.
The company is also preparing for upcoming launches in Faridabad, Ahmednagar, Latur, Delhi, Muzaffarnagar, and Hyderabad.
Anuj Mundhra, CMD of the company said, “Jaipur Kurti is not just a brand; it’s a journey that began in the heart of the pink city. Our brand ambassador has significantly enhanced the brand’s reputation through her endorsement, further elevating its popularity.”
He further added that “Our first-ever store in Bengaluru is an exciting milestone for us as we extend our presence in this vibrant city. Jaipur Kurti has always been about celebrating timeless beauty and ethnicity. This new store will allow us to bring that essence even closer to the modern women of Bengaluru indulging in the brand’s offerings.”
