Jackson Yee, the renowned Chinese actor and singer, has been announced as the global brand ambassador for Golden Goose. Yee will front the campaign for the brand’s new Lightstar sneakers, shot by photographer Yu Cong. The sneakers will be available on Golden Goose’s e-commerce site and select stores in Asia starting Tuesday.
Golden Goose CEO Silvio Campara praised Yee for embodying the brand’s values and creative spirit. “Jackson Yee’s global acclaim and exploration of arts and fashion align perfectly with Golden Goose’s identity,” Campara noted. “This collaboration is a significant step as we continue to grow in the Asian market.”
The campaign features Yee in Golden Goose attire, showcasing the Lightstar sneakers against a gradient background. The sneakers, available in white, pink, and silver, feature a chunky sole, ultralight EVA foam midsole, and a mix of mesh, laminated leather, and metallic accents. Customers can personalize their Lightstar sneakers with various embellishments through Golden Goose’s co-creation experience.
