Italian menswear brand Antony Morato’s first-ever exclusive store in India has opened its doors in Mumbai (Maharashtra). Significantly, the brand will operate in India in a tie-up with Gurugram-based Iconic Fashion Retailing Pvt. Ltd.
The new store, located at the city’s popular luxe shopping destination, Palladium Mall, was inaugurated recently by Bollywood hunk Aditya Roy Kapoor, who also showcased the brand’s latest Spring/Summer 2018 range at the launch event.
Fashion and clothing today are regarded as a means of self-expression and fashion-savvy Indians are far more experimental now, the brand believes, underscoring that it represents a cosmopolitan idea of menswear that draws insights from the lifestyle of the world’s foremost cities.
Delighted over the launch of the maiden Antony Morato store, Iconic Fashion Managing Director Pawan Khandelwal remarked, “Palladium is the most premium retail space in South Mumbai, and the city denizens fashionable and fashion-aware as well – an ideal blend for a fashion-forward Mumbai.”
Further, the Iconic Fashion Head averred that the brand and their company share a similar vision that contemporary fashion ought to be effortlessly accessible, maintaining as well, “We believe we can tap into the New-Gen customers who use clothing to express themselves.”
Markedly, besides the exclusive outlet(s), the Antony Morato merchandise is also housed in Iconic stores pan-India. As of now, Iconic has 18 outlets spanning key cities such as Ahmedabad, Bengaluru, Bhopal, Delhi, Gurgaon, Hyderabad, Jaipur, Jodhpur, Noida and Udaipur.
Additionally, the brand was already retailed online in India via Flipkart-owned fashion portals Myntra and Jabong. Moving ahead, both Antony Morato and Iconic Fashion seem rather confident about their combined strengths, with the plans afoot to expand the brand all over the country in the coming future.
