E-commerce giant Myntra has recently expanded its international brand portfolio by adding the British fashion brand, NEXT, on its platform. Myntra’s customers will now have access to over 500 products for both men and women, including formal wear, casual t-shirts, shoes, accessories, dresses, and linen shirts.
According to Jayanti Ganguly, the business head of international brands at Myntra, NEXT’s collections are a perfect fit for the platform’s diverse and fashion-forward customer base, which has shown a growing demand for high-quality wardrobe staples.
NEXT is one of Europe’s largest fashion retailers, with more than 650 stores worldwide, and has been providing customers with stylish and effortless collections since its establishment in 1981. As part of the launch of NEXT on Myntra, the brand will benefit from increased visibility on the Myntra app and social media channels. Additionally, NEXT will have a dedicated online brand store on the Myntra platform.
