India-based fashion e-commerce giant Myntra, on-boards Iconic as a part of its international brand portfolio expansion. Myntra will offer an online brand store (OBS) to the brand Iconic while also showcasing it on Myntra Mall and Myntra Studio.
The brand will get access to Myntra’s giant customer base and it will introduce a variety of product offerings such as, shirts, tees, polos, chinos, shorts, pants, dresses, skirts, tops, and denims for both men and womenswear category.
Jayanti Ganguly, vice president apparel international business at Myntra stated, “We are very proud of the successful association with the Iconic group. This association has enabled a strong digital brand creation and scale for Gant, True Religion and Dkny at Myntra. We are now thrilled to extend this partnership to launch the ‘Iconic’ brand from the group at Myntra.”
Apoorv Sen, chief operating officer at Iconic said, “Iconic is a new brand from the house of Iconic that will focus on smart casuals for both men and women. We are thrilled to associate with Myntra yet again and cater to its thriving base of trend-first consumers who have a keen appreciation for premium fashion.”
