Indochino, one of the largest made-to-measure menswear brands, will be soon launching its casual wear that includes overcoats and tailored chinos.
Keeping with Indochino’s tradition, the overcoats as well as the chinos will also be made-to-measure clothes and will offer a wide range of customised options for consumers.
Indochino has been known for manufacturing made-to-measure shirts and suits and over the years and have carved a niche for itself both in quality and price.
The company is now striving to do the same for casualwear and is focusing on consumers who are not comfortable with traditional formal wear.
Corroborating further on the above, Drew Green, CEO and President, Indochino, averred that the company achieved perfection in its made-to-measure shirts and suits in the last decade through innovative strategies and omni-channel sales approach and now they are hoping to repeat the same approach for its other product categories too.
Both the new product categories will be showcased alongside Indochino’s latest suits and dresses for its campaign of 2018 Fall/Winter collection.
