Nandani Creation, better known by its brand name Jaipurkurti.com, is now geared up to make a mark on the physical retail space.
The Jaipur (India)-based manufacturer of womenswear already has a strong presence in the e-commerce marketplace and is now targeting 100 offline stores in the next five years.
Unveiling its strategies to achieve this ambitious target, Anuj Mundhra, CMD of the company apprised Apparel Resources, “As of now I can say that in next one year we will have 5 to 10 stores. Our upcoming first flagship store in Jaipur (Amaiva Brand) will set an example of what kind of stores and experience we envisage for our customers. For retail expansion, we will follow franchise stores option.”
The company will focus mainly on Tier-II and Tier-III Indian cities. Maharashtra and UP will be the initial focus.
Nandani Creation even recently expanded its manufacturing facility to more than 30,000 sq. ft. area to have a production capacity of 5,000 pieces per day. Markedly, tunics (kurti) and tops are the main offerings by the company.
Further, the apparel manufacturer, which went for an IPO in 2016, claims to have good growth in its retail business even during the recent difficult phase of GST and gives the credit to the organised way of working. In last fiscal, the company clocked a turnover of over Rs. 19 crores.
“Better pricing and quality products is our strength but we work with ethics. Cashless working is something we are following from many years, so we didn’t have any negative impact of GST or other market forces. That is why we are assured of further growth also,” shared Anuj.
