Women’s apparel maker TCNS Clothing Company has announced the opening of an exclusive business outlet (EBO) of its ethnic bran Aurelia in Tirupati, Andhra Pradesh. ‘W’ and Wishful are another popular brand owned by the company.
The newly inaugurated store of Aurelia shares the location with a variety of clothing stores on Mosque Road in Tirupati. The store, spread over an area of more than 470 square feet, stocks the latest collections of ethnic and fusion wear.
New Spring/Summer 2018 assortments, Zephyr and Arcadia are also up for grabs.
The store inauguration is part of the company’s expansion plan targeting Tier II cities in India.
Consumers in Tier II cities have started becoming more conscious about fashion so apparel companies have initiated utilising this opportunity for their physical retail expansion.
From south to north, the brand opened a store in The Grand Venice Mall, Greater Noida as well yesterday.
Notably, Aurelia was launched by the TCNS Clothing in 2009 to cater women consumers. It currently operates 160 exclusive brand outlets in more than 60 Indian cities. In addition to brick and mortar stores, the brand also operates an e-commerce website.
Aurelia products are also retailed in overseas such as Nepal, Mauritius and Sri Lanka.
The brand is aimed to become the leading brand in Indian wear segment and celebrate the effortless beauty of womanhood. It caters to the quintessential Indian woman, who seeks a branded experience with consistent good quality product with great fit and sharp pricing.
Last year, Aurelia’s owner TCNS Clothing received markets regulator Sebi’s go-ahead to float an initial public offering (IPO).
