Madura Fashion & Lifestyle’s online store Trendin.com, which offers collections of apparel labels – Louis Philippe, Allen Solly, Van Heusen, etc., has recently been acknowledged at India Digital Summit 2016, for its online advancements.
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The company’s online initiative ‘Mode Agile’, which helps brands fetch data from other channels, like social media, live inventory, local stores or website, has managed to deliver higher alteration rates when compared against traditional e-mail campaign for Trendin.com.
Open rates marked an increase of 40 per cent and an overall growth of 50 per cent in conversions and attributed revenue for the online store as well. As per the company’s statement, Mode Agile’s end-to-end personalization engine works with any ESP and allows marketers to automate, optimise, and customize campaigns to drive online and offline sales.
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“With Mode Agile, we are able to offer a new experience every time a user opens our email for Trendin.com. We are continuously looking for ways to deepen connection between brands and customer through digital messaging channels,” averred Shivanandan Pare, Head Ecommerce & Chief Digital Officer at Aditya Birla Fashion. “While e-mail marketing is still the number one digital channel in terms of ROI, it is constantly evolving, and our customers are beginning to expect more from our communications,” added Pare.
