Swedish fashion giant H&M, in collaboration with the Swedish Olympic Team for Rio 2016, has developed a high-fashion sportswear collection ‘For Every Victory’. “This collection is about performance with great style and the input of the Swedish Olympic team in its creation process has been invaluable. The result is high fashion technical sports pieces to be worn by everyone,” said Pernilla Wohlfahrt, Design & Creative Director at H&M in the press release.
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The collection is focused on performance T-shirts, running shorts and leggings, as well as sports bras for women. The technical abilities include quick-drying, breathable materials that help to optimize performance, and since the collection has been made using recycled polyesters, it proves that high-function sportswear can also be conscious and more sustainable – all showing that there’s no compromise on either fashion or performance.
The collection has been tested by the Swedish Olympic team over the technicalities. The athletes advised on design, performance and wearability. H&M has designed outfits for the Swedish Olympic and Paralympic team for Rio 2016, including the opening ceremony uniform, selected competition pieces and the prize ceremony outfits.
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The For Every Victory campaign celebrates the power of sport and self-belief to transform people’s lives. The collection will be launched together with the campaign in stores and online at hm.com on 21st July, 2016.
