By the end of 2024, Gymshark plans to open its first permanent location outside of the UK, on the ground level of the Dubai Mall in the United Arab Emirates. Over 54 million people visit the Dubai Mall each year, making it the second-largest mall in the world in terms of total land area.
As its planned retail roll-out picks up steam both domestically and now globally, the latest opening follows the success of its flagship store on London’s Regent Street, which opened in October 2022, and the opening of its second UK store at Westfield Stratford City in July of this year.
With a portfolio of the top luxury and lifestyle brands and department stores in the world for fashion, beauty, jewellery, and home goods, Al Tayer Insignia is considered “one of the most respected partners in the Middle East” and has teamed with Gymshark.
The opening of Gymshark’s first physical location in the Middle East comes after the company’s localised e-commerce services were introduced in the area. These services included a dual-language website and app, quicker shipping—including same-day delivery—and special limited-edition drops that were only available in the Middle East.
Ben Francis, Founder and CEO of Gymshark, said, “We’ve known for a while that Gymshark is expanding its omnichannel strategy and we would be looking outside the shores of the UK. I can’t wait for the doors to open to our first permanent store outside of the UK and to welcome everyone to Gymshark Dubai.”
Dee Sarai, CEO of Al Tayer Insignia, added, “Al Tayer Insignia is proud to be Gymshark’s partner for their first store outside of the UK. Dubai Mall is the most iconic shopping mall in the world so there’s no better place for the ecommerce-first brand to open outside the UK.”
