Gymshark, the British fitness apparel brand, has made a significant move into the international market with the grand opening of its first permanent store outside the UK in a Dubai Mall. This strategic move follows the brand’s successful foray into the UAE with a pop-up store last year and solidifies its commitment to global expansion.
The 4,300-square-foot Dubai flagship showcases the best of Gymshark’s collections, including the latest in men’s Tectonic, Heritage, Power, and Running lines. Women will find a dedicated section for the popular Vital line, an extensive range of sports bras, and an exclusive collection of modest activewear designed in collaboration with renowned Muslim fitness influencer Leana Deeb.
This opening comes on the heels of Gymshark’s successful launch of e-commerce services in the region, featuring a dual-language website and app, and enhanced delivery options including same-day delivery.
Gymshark’s aggressive expansion plans include upcoming store openings in Westfield London, Amsterdam, and Manchester, further strengthening its presence in key global markets.
The Dubai Mall, renowned for its luxury brands and high foot traffic, provides an ideal platform for Gymshark to showcase its brand and connect with fitness-conscious consumers in the region. With its strategic location and impressive store design, the Dubai flagship is poised to become a major destination for fitness enthusiasts and fashion-forward individuals.
