At Gokyo, Verma will head offline retail strategy, manage exclusive brand stores (EBOs) and franchise operations, and drive the company’s growth and business development initiatives.
Before this, Verma was Category Manager at Bestseller India, which houses fashion brands like Jack & Jones, Vero Moda, ONLY, and Selected Homme. His experience at Bestseller exposed him to India’s rapidly evolving fashion and bridge-to-premium retail categories. That richness of understanding now informs Gokyo’s vision to establish a uniquely Indian brand in the technical wear category.
At Bestseller, Verma was instrumental in seasonal merchandising and category planning. Particularly, he spearheaded the launch of UNMATCHED by Jack & Jones, India’s first make-to-order premium fashion brand. His remit involved repositioning the brand’s offerings, attracting high-end customers away from international rivals, and growing the digital-first brand into a robust omnichannel brand.
Verma’s expertise is in leading scalable business growth through retail innovation, operational effectiveness, and creating consumer-first, omnichannel brands. His experience in creating sustainable retail ecosystems that are able to drive customer engagement and brand loyalty goes well with Gokyo’s changing ambitions.
Set up in 2022, Gokyo is one of the few Indian sportswear brands that specialise in performance outdoor wear, with lines such as Explorer, Alpine, and Sherpa. Designed for style as well as purpose, the products of the brand are manufactured with assorted use in mind—Himalayan expeditions, commutes in the city, monsoon travel.
