It’s always news when denim pioneer meets a fashion giant!
American denim stalwart Levi’s is all set to extend its partnership with fashion retailer Target – and this time it’s going beyond jeans.
The pandemic-hit retail world is making every big and small retailer come out with different strategies to survive and succeed.
Levi’s is now, reportedly, entering into a home-goods partnership with Target – the partnership that will now include products like pillows, quilts and tableware.
This seems to be the new trend! Earlier this week, there were reports of another denim bigwig Wrangler and Pottery Barn Teen coming together to sell homeware items like denim quilts.
As per the agreement between Levi’s and Target, the former’s Red Tab label will now be further expanded into Target stores.
Notably, all the homeware products will be unveiled on Target website – also including most of its stores – tomorrow (28 February). The plan is to expand it to 500 locations by the fall of this year.
Levi’s, as per reports, is devising a business strategy wherein the focus would be to move away from department stores and eye retailers who drive customer traffic.
Chip Bergh, CEO, Levi’s, has, however, said that Levi’s doesn’t have any plans of venturing into homeware business permanently.
Founded in 1853, denim maker Levi’s generates revenue of US $ 5.575 billion.
