Go Colors, a clothing label owned by Go Fashion, has entered the activewear market with the introduction of its “Go Active” collection. The new product category includes women’s clothing made especially to work out comfortably.
“Get pumped with Go Active,” announced Go Colors on Facebook. “Our squad of fierce ladies is shaking up the active scene. Our bottom wear? Instant power up. Smash your workouts and everyday looks with epic style. Every piece screams ‘game on’! Time to unleash your inner warrior.”
The collection, which includes clothing for yoga, cross-fit, and running among other sports, has debuted on Go Colors’ direct-to-consumer online store. Items in the range include leggings, tees, and joggers. The collection, which comes in a variety of colours, is meant to meet India’s increasing need for athleisure and athletic wear.
Go Colors is growing both its product line and its retail presence both domestically in India and abroad. The company recently inked a franchise deal with Apparel Group, a major Middle Eastern retailer, to increase its presence in the Gulf Cooperation Council nations over the next five years. The expansion strategy calls for the establishment of both physical sales locations and a robust online presence in the area.
