Gildan®, a leading apparel brand of quality and affordable basics, has entered the Indian market to expand its reach in Asia. The announcement was made recently at the Apparel Sourcing Week, hosted in Bengaluru, a key event in the decorated apparel space.
Gildan® is a brand owned by Gildan Activewear, a leading manufacturer of everyday basic apparel. The company owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America and Bangladesh.
“We are excited to launch in India and for the prospects that this market holds for us,” says Chuck Ward, President of Sales, Marketing and Distribution at Gildan Activewear, adding, “As a leader in many markets around the world for high-quality printing and value, Gildan® is the most logical, smart choice for decorators to drive their business success. As such, we are confident that Indian customers will embrace our brand wholeheartedly.”
In a press release, the company said that it has secured a key distributor in the country, attuned to best serving customers in India. The launch in the country begins with the brand’s most loved and high demand core products and will be supported by a comprehensive marketing and distribution strategy to ensure maximum visibility and availability of Gildan® products across various channels. Overtime, Gildan Activewear plans to increase its product offerings in the Indian market, including the launch of American Apparel®.
Gildan® is a market leading brand with an unbeatable collection of casual essentials in sizes, silhouettes and an array of colours to suit any need.
It is known for its commitment to quality and offers product line that includes T-shirts, sport shirts, fleece, socks and underwear in a variety of fabrications, from ring-spun cotton to 100 per cent polyester.
The company operates with a strong commitment to industry-leading labour, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in its long-term business strategy.
