George at Asda, the first supermarket to launch an adaptive clothing range for people with disabilities, has extended the range to include more specific needs.
The casualwear line has been carefully tailored to enable independent dressing easier for those with additional needs and restricted mobility, supporting the concept of independent dressing for people with impairments ranging from babies to adults. The line is created to aid BBC Children in Need.
It was reported in September that George from Asda had reconnected with renowned children’s novelist and illustrator Liz Pichon to create the official Children in Need T-shirt design. The 100% soft-to-touch cotton t-shirts include soft thread seams for added comfort, making them sensory friendly.
The push stud closure, envelope neck, and cutout elements of the adaptive bodysuit facilitate easy dressing and accommodate adaptable medical needs, including feeding tubes.
Additionally, longer legs and higher backs guarantee a level waistband and ideal leg length while seated, and hidden hook and loop closures on necklines make it simpler to put on and take off tees and sweatshirts.
The top and bottom of the Pudsey sweatshirt and jogger combination have hook-and-loop shoulders that make it simple to put on and take off, and they also accommodate leg braces or extra support.
Vicki Radford, Buying Manager at George, commented, “We continue to build on our adaptive wear collection every year, learning from our customers what they need specifically for their children, and how we can make them feel more comfortable.”
