Internationally-renowned French menswear brand Celio has recently launched its distinctive concept store at one of the India’s largest shopping malls, Lulu Mall, located in Kochi, Kerala.
Spanning almost 800 sq. ft., the new store houses Celio’s four fashion lines viz., Essentials, Casual, Denim and Smart together with shoes and accessories, offering a complete wardrobe of effortless fashion for the new-age dynamic and urban men.
Markedly, the store, created around the Parisian design values of the brand, is aesthetically designed in minimalist settings employing metal and wood for key fittings and fixtures.
Further, whilst a cement floor and open architecture mirroring a loft provide the store with an edgy look, the jagged whitewashed brick wall displays the brand’s latest denim range. Besides, the use of subtle elements like books, rugs, plants and cushions lend liveliness yet comfiness to the space.
Underscoring that style-savvy men in Kochi resonate rather well with French styling, Abhishek Shetty, Head – Marketing, PR & Loyalty, Celio Future Fashion Pvt. Ltd. India, stated, “Through this one-of-its-kind concept store, we aim to bring the best of men’s French Fashion to our male patrons in Kochi. In 2018, Celio is keen on focusing its energies on the South market as it showcases great potential and acceptance of the Celio Style .”
Notably, even as the South region is a Celio stronghold, contributing to 55 per cent of its complete Indian retail presence, the brand, nevertheless, enjoys a strong brand recall among consumers pan-India.
In an exclusive interaction with Apparel Resources, Shetty averred that Celio has been the leading menswear brand all categories in its home market for over 25 years now, be it in brand awareness and attractiveness or product performance.
Significantly, the brand has been quite well-received in the Indian market also, having become the number one with extensive countrywide presence and millions of customers every year, he added.
Importantly, this year marks Celio’s 10 years of existence in India.
Interestingly, last year, Celio India embarked on a restructuring of the operating model to support its ambitious growth plans, to strengthen its retail footprint and local operations.
“While earlier the brand operated through exclusive brand outlets (EBO), online stores and shop-in-shop (SIS) formats, a year ago we introduced the master franchise model in the country,” Shetty told Apparel Resources.
Currently, Celio’s national offline retail footprint consists of 310 POS spanning 91 cities, while its online presence includes major e-commerce channels like Myntra, Amazon, Jabong and Flipkart.
Talking about the further growth strategy, Shetty shared that the brand has started rolling out SIS in regional multi-brand outlets (MBO) besides strengthening its presence in large format stores (LFS) including department stores like Lifestyle, Shoppers Stop, Central and Pantaloons – all this in concurrence with our online presence on all leading e-commerce portals of the country.
“We plan to continue building more points-of-sales in the country and are looking at doubling our footprint in the next 24 months,” he further apprised us.
