The sustainable, slow-fashion brand, FREECULTR, has inked a strategic partnership with FIFA and come on board as the official merchandise partner of FIFA 2022™.
The FIFA under-17 Women’s World Cup India 2022 is being held in India between 11 and 30 October 2022.
And with India celebrating its 75th year of Independence this year, this partnership adds an interesting touch to the sentiment of ‘Azadi ka Mahotsav’, giving football fans and all Indians a reason to be proud of, as it is the first D2C brand to achieve this.
FREECULTR, as FIFA’s licensed apparel merchandiser for India, will manufacture, sell and distribute apparel merchandise in India for FIFA World Cup Qatar 2022™.
Shrey Luthra, CEO and Co-founder of FREECULTR, said “It is a matter of pride for FREECULTR to be one of the first D2C brands of India to deliver the much-weighted FIFA World Cup™ merchandise. Having received the FIFA World Cup™ official license for manufacturing premium quality apparel and accessories, we promise to uphold our brand’s make and philosophy with honest pricing for millions of Indians.”
The D2C brand has lined up a comprehensive range that will be exclusively retailed on the official FREECULTR website, freecultr.com and e-commerce giant Amazon.in.
The merchandise will include T-shirts, active tanks, bandanas, arm shields, active joggers and sweatshirts.
FREECULTR, keeping its promise of premium innerwear brand, has exclusively planned to launch FIFA men’s briefs and trunks.
Shrey Luthra has also forged a strategic relationship with Amazon.in for FREECULTR towards the collection’s promotion and marketing on the marketplace.
Shrey further adds, “This is a special year for India in many other ways. It is the first time that the FIFA under-17 women’s World Cup India 2022™, an extremely prestigious event, is being held in India. FREECULTR is showing its support for the event and the game by introducing a unique range of products for all women with its FIFA World Cup 2022™ collection.”
