American model and television personality Amelia Grey has been picked by Californian fashion brand Frame as the new face of their latest marketing series.
In the ad, which was photographed by Frame’s co-founder and chief creative officer Erik Torstensson, Gray—a well-known figure in the community for multiple seasons—reinvents what an off-duty outfit for the stereotypical LA girl means.
In the campaign, Grey wears nothing but the Slouchy Straight Jean from Frame, showcasing the brand’s latest denim range. Similarly, The Easy Shorts go well with a bikini top or the brand-new Denim Power Jacket. Summer-ready hues are included in the collection, such as Washed Dusty Pink in the Long Barrel Jean and Heart Jacket and Au Natural Clean in the beloved Le Baggy Palazzo.
Frame stores around the world, the brand’s website, international retailers like Net-A-Porter, Harrods, Selfridges, MyTheresa, Browns, Le Bon Marche, Harvey Nichols, and prestigious US retailers like Neiman Marcus, Bergdorf Goodman, Shopbop, and Elyse Walker are all selling the collection.
