Australian womenswear brand Forever New is all set to tap Tier-3 cities with their EBO in the next two years in the country to boost revenue and cater to the growing demand for branded and stylish clothes in rural locations.
Dhruv Bogra, Country head stated “We are on a very promising trajectory of sales and market share growth accompanied in equal measure by a handsome increase and rate of growth in profitability. Vision is to grow the brand four-fold over the next five years and we are on that path to sustaining our current position of one of the most desirable and aspired for womenswear brands in India.”
The brand aims to be present on most high streets and in most major malls in metro and Tier-1 locations along with the rural locations. The label is prioritising omnichannel expansion and recently partnered with Unicommerce to strengthen its online and offline capabilities as well.
