Flipkart, a major player in the e-commerce industry, has launched a new virtual store called ‘Flipkart Green’, which will sell eco-friendly goods in a variety of categories for approximately 30,000 products.
Customers interested in sustainable living will find a wide variety of products to choose from at the new ‘Flipkart Green’ store.
Over 40 brands will have products available on Flipkart Green, covering categories like apparel, personal care, health and wellness, nutrition, household goods and lifestyle.
Flipkart plans to increase the variety of eco-friendly products it offers in the near future by introducing new product verticals like sports, fitness, toys, stationery, electronics and appliances.
Commenting on the launch, Amitesh Jha, Senior Vice President, Category and Marketplace at Flipkart in a statement said, “At Flipkart, we view sustainability as a holistic approach that encompasses the environment, individuals and society. Through the ‘Flipkart Green’ sustainability store, we aim to create a sustainable, equitable and a more inclusive e-commerce ecosystem.”
“This initiative will continue to bring various mindful brands under one umbrella through a one-stop online destination, for customers. This also aligns with our goal to promote sustainably sourced products towards improving social, economic and environmental well-being of the larger ecosystem,” he added.
